At Serfontein (passed away in 1978) started farming in the early 1900s. He ran an ostrich farm at Oudtshoorn before relocating to Kirkwood where he started his career as farm manager on a neighbouring farm.  Over time he bought additional tracts of land until he had sufficient property to launch his own successful farming business.  He started with 20 ha but his hard work and dedication lead to further expansions.

At Serfontein’s son Jannie Serfontein started farming for his father and, after his father’s death, took over the Serfontein farm. Jannie farmed here for 60 years and passed away in 2019 at the age of 83.

Jannie Serfontein’s two sons, André and Merwe, became the third generation to run the farm.  André joined his father first, while Merwe only followed later after first being employed by the Department of Agriculture. Throughout the years and with each generation, the farm has grown continually.  In 2018 André bought Merwe’s land and is now the sole owner of Serfontein Boerdery. Merwe, with his many years of experience and in depth farming expertise, still makes a large contribution to the farming activities.

André and his wife, Ronél, live on the farm with their two children Jandré and Karli who have now also become the fourth generation to build the business.