Mission and Vision
Our Mission and Vision at Serfontein Boerdery is to always strive for a sustainable business by delivering the highest possible production of the highest quality fruit and disposing of it at the best price with the consideration of the natural and social environment. This will not only ensure the long-term viability of the business, but also improve the quality of life in the Sundays River Valley as a whole.
The Farm strives to overcome all obstacles and achieve success.
Farming is not only our profession but our passion!
Serfontein Boerdery Background
The Serfontein Boerdery business is located in the picturesque Sundays River Valley of the Eastern Cape, South Africa, between Kirkwood and Addo. Here, only high quality citrus fruit is produced, which is also exclusively destined for the export market. Our fruits are enjoyed all over the world including Europe,the Middle East, Far East, and many more..
The Serfontein Boerdery has been family-owned for generations and has expanded over the years to keep up with market and economic requirements. In this way, the farming industry has grown to become a major employment provider in the area.
Serfontein Boerdery covers the following farms:
- Nie Te Ver
- Sunny Cove
- Riverside 2
- Saint Michaels
Serfontein Boerdery History
At Serfontein (passed away in 1978) started farming in the early 1900s. He ran an ostrich farm at Oudtshoorn before relocating to Kirkwood where he started his career as farm manager on a neighbouring farm. Over time he bought additional tracts of land until he had sufficient property to launch his own successful farming business. He started with 20 ha but his hard work and dedication lead to further expansions.
At Serfontein’s son Jannie Serfontein started farming for his father and, after his father’s death, took over the Serfontein farm. Jannie farmed here for 60 years and passed away in 2019 at the age of 83.
Jannie Serfontein’s two sons, André and Merwe, became the third generation to run the farm. André joined his father first, while Merwe only followed later after first being employed by the Department of Agriculture. Throughout the years and with each generation, the farm has grown continually. In 2018 André bought Merwe’s land and is now the sole owner of Serfontein Boerdery. Merwe, with his many years of experience and in depth farming expertise, still makes a large contribution to the farming activities.
André and his wife, Ronél, live on the farm with their two children Jandré and Karli who have now also become the fourth generation to build the business.
- To run a successful business and to make every effort to ensure our survival in these difficult times.
- To uplift the disadvantaged and thereby improve their survival. This includes, education and training – among other things, to ensure that all children on the farm go to school and that the workers maintain a healthy lifestyle.
- To run a successful business together that will be to everyone’s advantage .