Serfontein Boerdery Agtergrond Ikoon

Mission and Vision

Our Mission and Vision at Serfontein Boerdery is to always strive for a sustainable business by delivering the highest possible production of the highest quality fruit and disposing of it at the best price with the consideration of the natural and social environment.  This will not only ensure the long-term viability of the business, but also improve the quality of life in the Sundays River Valley as a whole.

The Farm strives to overcome all obstacles and achieve success.

Farming is not only our profession but our passion!

Serfontein Boerdery Agtergrond Ikoon

Serfontein Boerdery Background

The Serfontein Boerdery business is located in the picturesque Sundays River Valley of the Eastern Cape, South Africa, between Kirkwood and Addo. Here, only high quality citrus fruit is produced, which is also exclusively destined for the export market. Our fruits are enjoyed all over the world including Europe,the Middle East, Far East, and many more..

The Serfontein Boerdery has been family-owned for generations and has expanded over the years to keep up with market and economic requirements. In this way, the farming industry has grown to become a major employment provider in the area.

Serfontein Boerdery covers the following farms:

  • Avoca
  • Moreson
  • Jan-An
  • Nie Te Ver
  • Uitsig
  • Sunny Cove
  • Zoutklip
  • Atmar
  • Riverside 2
  • Saint Michaels
  • Harveyton
Serfontein Boerdery Agtergrond Ikoon

Hectares Citrus


Serfontein Boerdery Agtergrond Ikoon

% Delicious


Serfontein Boerdery Background Icon

Serfontein Boerdery History

At Serfontein (passed away in 1978) started farming in the early 1900s. He ran an ostrich farm at Oudtshoorn before relocating to Kirkwood where he started his career as farm manager on a neighbouring farm.  Over time he bought additional tracts of land until he had sufficient property to launch his own successful farming business.  He started with 20 ha but his hard work and dedication lead to further expansions.

At Serfontein’s son Jannie Serfontein started farming for his father and, after his father’s death, took over the Serfontein farm. Jannie farmed here for 60 years and passed away in 2019 at the age of 83.

Jannie Serfontein’s two sons, André and Merwe, became the third generation to run the farm.  André joined his father first, while Merwe only followed later after first being employed by the Department of Agriculture. Throughout the years and with each generation, the farm has grown continually.  In 2018 André bought Merwe’s land and is now the sole owner of Serfontein Boerdery. Merwe, with his many years of experience and in depth farming expertise, still makes a large contribution to the farming activities.

André and his wife, Ronél, live on the farm with their two children Jandré and Karli who have now also become the fourth generation to build the business.

Serfontein Boerdery Agtergrond Ikoon
Serfontein Boerdery Agtergrond Ikoon

André’s Goals

  • To run a successful business and to make every effort to ensure our survival in these difficult times.
  • To uplift the disadvantaged and thereby improve their survival. This includes, education and training – among other things, to ensure that all children on the farm go to school and that the workers maintain a healthy lifestyle.
  • To run a successful business together that will be to everyone’s advantage .

André Serfontein

Merwe Serfontein

Karli Serfontein

Jandré Serfontein

Farm Managers

Morné Jansen van Vuuren

Farm Manager / Logistics manager

Nico Grobler

Farm Manager at Uitsig Farm

Phillip Fourie

Farm Manager at Atmar and Zoutklip

Fanie Botha

Farm Manager at Moreson, Avoca and Harveyton

Edie Schoonbee

Farm Manger at Jan-An en Nie Te Ver

Nathan Jones

Farm Manager at Sunny Cove and St Michaels

Collin Gradwell

Farm Manager at Uitsig

Gordon Booysen


 Lawrence Jinikwe

Foreman at Atmar and Zoutklip

Office personnel

Martin Pretorius

Financial Manager

Yolandie Barnard

Ofiice Personnel Staff Member

Leané Britz

Ofiice Personnel Staff Member

Workshop personnel

Anri Heenen

Administrative Manager at Workshop

Alex Maart

Head Mechanic

John Ivan Pullen

Head Mechanic

Serfontein Boerdery Agtergrond Ikoon

Serfontein Boerdery Gallery

Orchard Citrus Run

Every year we do the charity Orchard Citrus Run to collect funds for the Kirkwood Life Esidimeni Care Centre.  This year we had heaps of fun!  Fantistic spirit and excellent team building!

From left to right: Louis, Morné, Wayne and Emmanuel